Thursday 18 February 2010

Alexa leads the prep parade at NYFW



















More for the androgynous looks we have all been donning during the cold snap, I am a little ambivalent about embracing the forthcoming trend for flouncy florals and candy palettes set to be big this Spring / Summer. The return to hyper-feminine trends and the idea of being draped head-to-toe in tulle has me feeling a little frosty in all honesty, so it is with relief that I see preppy yet edgy looks dominating the New York catwalks for Fashion Week.

The likes of Mark Jacobs and DKNY were bringing a little school-girl chic to the fashion parade with longline blazers, pleated skirts and preppy knee-highs. But leading the pack was new kid on the block Alexa Chung, who debuted her line for Madewell. Her models looked old-school cool in Alexa-esque towering clogs, college scarves and flashed a little leg in oversized boyfriend tees emblazoned with batman inspired prints (a little Ghost World perhaps?)



















Draped among a set of travel trunks and bicycles, Alexa's models definately projected more of a playtime than good-girl vibe. And the suitably fresh-faced models rocked their garms with an effortless style akin to Alexa herself.

The irreverent coolster describes her collection as brimming with ‘timeless, classic pieces’ and a sixties influence is clearly ascertainable among the velvet shorts and demure dresses. Laid-back chic is clearly the order of the day for the new breed of prep-princesses led by Miss Chung.



















The collection launches later this year in the US, but sadly us Brits will have to wait: dang!

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